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Trenton Ironhawks
A founding front-office member for a first-year ECHL expansion franchise, building marketing, game presentation, brand identity, and fan experience from the ground up.
Director of Marketing & Entertainment
- Hired as a founding member of the franchise's front office, building the marketing, game presentation, and fan experience functions from the ground up.
- Managed daily office operations and led facility/logistics setup ahead of staff onboarding for the new organization.
- Planned and executed community events, building strong working relationships with local community organizations and government partners.
- Directed the team name selection process and oversaw creative development of the team's logo and brand identity in coordination with outside design partners.
- Recruited, trained, and scheduled a multi-track intern program, coordinating availability across game nights and community events.
- Created the team's promotional schedule and in-game sponsorship inventory, and directed content creation across marketing and game presentation channels.
Building The Brand
Announcement
ECHL Comes to Trenton
The announcement that an ECHL franchise was coming to Trenton — still unnamed at this point, before the Ironhawks identity existed.
Brand Reveal
Name & Logo Reveal
The franchise reveals its identity — the Trenton Ironhawks name and logo, developed in coordination with outside design partners.
Affiliation
NY Islanders Affiliation
Trenton's NHL affiliation announcement, linking the new franchise with the New York Islanders organization.
Schedule
Schedule Release
The Ironhawks' inaugural season schedule release.
Photos
